The Ultimate Outreach Sequence for Business Brokers to Get More Deals

Getting more deals is the lifeblood of every business broker. The more deals you have, the more successful your brokerage becomes, easy as that. This article is a comprehensive guide to crafting the perfect outreach sequence to supercharge your deal flow.

We'll delve into topics such as understanding the importance of lead generation, the art of outreach, and implementing these strategies effectively. So, if you're a business broker looking to hustle, build your brokerage, and increase your deals, keep reading!

Table of Contents

1. Introduction

2. Understanding the Importance of Lead Generation

3. The Art of Outreach

4. Our Effective Outreach Sequence

5. Conclusion

Introduction

In the business brokerage industry, success isn't just about closing deals—it's about continually filling your pipeline with potential deals. Without a huge marketing budget, lead generation requires hustle and commitment. This outreach sequence can be done with absolutely no money. Why are we giving you this information for Free? Here are a few reasons to stay transparent,

• We have partnerships with financial professionals that help you better serve your clients - we get compensated but don't worry, we only partner with the best... the founders of the financial vehicles we use.

• We offer marketing services you can invest in when you get some deals closed.

• We're driving traffic to our site.

• We offer this workflow in our all-in-one, pre-created CRM for $150/month to organize this process - Keep in mind this can all be done for free with a calendar and a Rolodex.

• We also grant you access to our partners, make you a customized site, and give you resources to grow your business brokerage further. - read more at the end.

So, we have some skin in the game here; however, we still want you to succeed. That being said, let's jump into lead generation!

Understanding the Importance of Lead Generation

The first step to successful deal acquisition starts with an effective lead-generation strategy. This involves identifying and contacting potential clients who might be interested in your brokerage services. One of the most impactful methods observed in the industry involves a systematic approach that combines the optimal number of touches, the right timing, and a personal touch in each outreach.

While every business should tailor its outreach strategy to its specific industry, audience, and goals, some universal insights can apply to most situations.

The Optimal Number of Touches

Around 7 to 10 touches per lead often yielded the best results. This frequency ensured that their outreach efforts were consistent enough to remain at the forefront of the prospect's mind without being overly intrusive or overwhelming.

The Ideal Time Between Outreaches

The time between outreaches is also an important factor. Too frequent, you risk annoying your lead; too sparse, and your lead may forget about your proposal. A well-balanced approach suggests spacing out your contacts over 30 days. This balance ensures that your lead has enough time to consider your proposal while keeping your services fresh in their minds.

By doing this, you are also not annoying your prospect since you're spacing out your touches. With a good enough offer, they will ponder about your message throughout the whole month; then, you push them with a final call.

The Power of Personalization

One of the essential aspects of any outreach sequence is personalization. Making each outreach personal goes beyond merely addressing the recipient by name— tailoring the message to their needs, interests, and challenges. It means showing the prospect you've researched and understanding what they're going through.

For instance, if you're reaching out to a business owner who is struggling with selling their business, you can acknowledge this in your email: "I understand that selling your business can be a challenging process, especially when trying to find a buyer who values your life's work as much as you do." This type of personalized outreach shows empathy and understanding, making the prospect feel valued and seen.

More ideas, Talk about and compliment their...

• Blog

• Website

• School They Graduated From

• Favorite Sports Team

• LinkedIn Profile

• Business Practices

• Business Growth Over the Years

• Family Ties

• Book

• State

There are so many different ways to connect to these business owners. These individuals are often inundated with numerous solicitations each day from other businesses offering various products and services. Therefore, the ability to stand out from the crowd and capture their attention becomes a decisive factor in the success of your outreach campaign.

Stay tuned for the next section, where we'll delve into the art of crafting the perfect outreach sequence!

Crafting the Perfect Outreach Sequence

An impactful outreach sequence requires careful timing, intentional touchpoints, and personalization. The number of interactions can vary based on the industry and your target audience, but a good rule of thumb is to establish around 7 to 10 touchpoints over 30 days. Here's an example of what this could look like for business brokers:

Including research and personalization, each touch should take about 5 minutes. Change the subject line and make the first sentences super personal. For your offer itself, you can copy-paste.

You will be doing 70 touches/day at full speed, so time management is essential. 70x5 = 350 minutes or almost 6 hours of outreach. This is a full-time job for an assistant or a half-day for a hustler. That being said, this will work if you stick to it for 60 days. It may be the most challenging 60 days of your life, but it will pay off.

Touch 1: The Initial Outreach (Day 1)

Your first outreach sets the tone for your subsequent interactions with the prospect. This message must be personalized, showing you've invested time in understanding their business and its unique challenges. Introduce yourself and your company, explain what you offer clearly and concisely, and articulate the potential benefits they could gain by partnering with you.

Touch 2: Follow-Up Email (Day 14) - yes, wait 2 weeks

This follow-up message should deepen your engagement with the prospect, providing additional value, such as a relevant case study, an intriguing statistic, or a blog that speaks to their business. It's also an excellent opportunity to address any potential objections or questions they might have.

Touch 3: Social Media Interaction (Day 21) - LinkedIn most likely

Connect with the prospect on a social media platform they frequent. This engagement can take sharing or commenting on their posts or even sending them a direct message to keep the conversation flowing.

Touch 4: Phone Call or Voicemail (Day 25)

At this point, a direct phone call can be very beneficial. This call should revolve around their needs and how your services can satisfy them. Make sure you prepare for this call by revisiting all prior communications and notes on this prospect.

Get ready to share your offer over the phone, plan a meeting, or face some rejection. This is typically a pivotal part of the outreach sequence. If you want a fantastic offer, click here for an idea.

Touch 5: Personalized Content Share Follow-up Email (Day 28)

Share content that resonates with their business interests or addresses challenges they may face. This could be an insightful blog post, an industry report, or a handy tool or resource. Make sure you state that you thought of them when you found this piece of content.

This is also a great time to share a case study or client testimonial in a similar situation to your prospect.

Touch 6: Another Follow-Up Email (Day 29)

Now this is where things start to ramp up. This email is a chance to underscore the value of your services. Remind the prospect of your previous conversation, stress the advantages of your services, and include a clear call to action to elicit a response.

By now, they know who you are. So make your offer clear, don't be too pushy but drop the idea that you're getting the hint that they probably don't want to talk to you.

Touch 7: Final Call (Day 30)

The final call serves as a gentle push toward a decision. Respectfully inquire that this will be the last time you contact them. Talk about how you genuinely think they can benefit from your service, but time matters too.

By adopting this structured and personalized strategy, your outreach sequence will come across as professional and compelling, enhancing your likelihood of securing more deals. The cornerstone of this approach is to offer value with each touchpoint and foster a genuine rapport with your prospect.

Simplify This Process With Our Workflow

At CommQuality, we have one main goal: to help business brokers find more deals. We created a workflow where all you have to do is perform tasks and mark them complete. We give specific, organized instructions for each task and provide blog links and guides to share.

This workflow requires hustle and is not for brokers looking for easy deals. At full speed, you will be performing up to 70 tasks/day! This may seem like a lot; however, you start slow and gradually build up to this.

This workflow can easily be given to a virtual assistant or intern. Hire them to complete this for you.

By working with us, you get...

1. Our plain-and-simple, automated, 30-day outreach task sequence - Gives you a clear task then you check a box.

• Requires a hustler (you) or a VA

• Requires a list - buy one or make one!

2. A no-brainer additional service showcase our IST service (your competitive advantage)

• Designed to set you apart from your competition

• Gives business owners one more reason to sell

3. Your own customized calendar link to schedule both you and your prospect with our IST advisor

• Requires NO personal knowledge of the IST

• We close the prospect together (at a higher rate)

4. Copy-paste blog links to share with your prospects

Deeper Pockets and Less Time?

Check out this blog post here, "Why Business Broker Should Use Google Ads"