Why Business Brokers Should Use Google Ads For Lead Generation

There are various platforms to choose from for digital advertising, including Facebook Ads, Instagram Ads, and Google Ads. However, we will dive into why we believe that Google Ads is the most effective platform for lead gen for 1 main reason.

1. High Search Intent

When people search on Google, they are actively looking for your services compared to scrolling on Facebook or Instagram.

In addition, Google Ads can target specific niches, which is especially helpful for targeting business owners.

In this blog, we will cover the following:

• Why Use Google Ads?

• How Long Should A Google Campaign Take Before A Deal?

• Making Your Google Ads More Effective

• How You Can Make Your Service Different

Why Google Ads Over Others?

High Search Intent

Google Ads have a higher search intent than other platforms, such as Facebook ads. When people use Google to search for something, they are actively looking for a solution to their problem. On the other hand, Facebook ads are generally more passive and rely on the user scrolling through their feed and seeing an ad that catches their attention.

Brands should still utilize other advertising platforms for brand awareness or retargeting. From our experience, we see the lowest cost-per-lead with Google Ads.

For business owners, this means that Google Ads can be a more effective way to reach potential customers actively seeking their services. By targeting ad campaigns for specific niches, such as business brokers, you can ensure that your ads are shown to the right people at the right time.

How Long Should A Google Campaign Take Before A Deal?

The time it takes for a Google campaign to generate a deal can vary depending on several factors, such as location and specialization. However, it is essential to note that campaigns need time to learn and adjust based on the information provided. This is why it is necessary to feed the movement the correct data from the start, and having professional help can significantly lower the chance of error.

At CommQuality, we typically see results within the first 45-90 days for our clients. During this time, we monitor the campaign closely and adjust as needed to ensure optimal performance.

The following section will cover how to optimize your campaign with the Google Ad algorithm.

Making Your Google Ads More Effective

Automated Google Optimization

Results can take time to appear with Google ads because your ads need data. For example, Google finds this data by presenting your ads and finding the right groups of people most likely to convert from your ads.

You can speed up this process with a higher daily budget or with uploaded lists of your current database.

This automated process can take 1-3 months and be shortened by your input. You can apply the manual optimizations listed below to expedite this process.

Copywriting

The copywriting in your Google Ads is crucial to their success. The language you use should be clear, concise, and compelling. It should also speak directly to your target audience and their pain points.

Here are some tips for effective copywriting in Google Ads:

• Use action-oriented language to encourage clicks.

• Include the most important information first.

• Highlight your unique selling proposition.

• Address the specific needs of your target audience

Copywriting is about compelling the reader to take action. As a business broker, it would likely be to schedule a meeting or call you. Given competition, you need to set yourself out from others by showcasing why your service is superior.

Please make sure to keep your copy simple and easy to understand. Simplicity sells, so try to use only language your audience would understand.

Landing Page

Potential customers will land on your landing page after clicking on your Google Ad. Therefore, ensuring that your landing page is optimized for conversions is essential.

Here are some tips for effective landing pages:

• Keep it simple and focused on the primary goal.

• Make sure your landing page loads FAST.

• Use a strong call-to-action (CTA) that stands out.

• Use social proof to enhance user experience.

Additionally, a form of social proof in client testimonials is a fantastic way to show you know what you're doing. Most people don't like to be the guanine pig and see they're making a good decision. A few quotes and 5* reviews are typically enough, but video testimonials are compelling if you want to get strong social proof.

Don't overcomplicate this; quickly get your message across, back up your claim, and provide a call to action.

Conversion Tracking

Conversion tracking is essential for measuring the success of your Google Ad campaigns. It lets you see which ads generate the most conversions and adjust your strategy accordingly.

Here are some tips for effective conversion tracking:

• Set up conversion tracking in Google Ads.

• Use Google Analytics to track user behavior on your website.

• Use data to make informed decisions about your ad strategy

The Google Algorithm handles most of this for you; however, you must set it up. Most conversions require a copy-paste of a few lines of code that Google walks you through.

How You Can Make Your Service Different

Highlight the benefits of working with a business broker and why you're the one they should pick. Here are some examples of value proportions you can display on your ad and landing page.

• Experience

• Current Buyers

• Network

• Additional parts of your service - we have an idea at the end!

Your value proposition should be displayed on your ad copy and landing page for prospects to know what sets you apart immediately. Is it your experience? List of current buyers? Your Network?

One unique strategy business brokers can use to stand out in their market is marketing additional parts of your service.

What if you told a prospect, "By working with me, I can help you defer all capital gains tax at sale and set up a stream of income almost equivalent to what their business currently brings in."

Woah! What? How would you be able to market that in your ads?

Using an Installment Sale Trust (IST) as a Competitive Advantage

At CommQuality, we offer partnerships with financial professionals in which you market to your audience. This allows you to use the following ad copy.

Using these financial strategies, you can earn 2x commission with more significant sales or upcharges since you can offer more to your client. By highlighting these unique selling propositions, you can differentiate yourself from your competitors and attract more potential customers.

By partnering with us, we run and optimize your Google Advertisements and set you up with our financial partners. If you want to learn more about partnering with us, CLICK HERE to schedule a meeting with us.

It must be expensive, right?

- To stay transparent, we charge a reasonable percentage fee for monthly ad spend and request you use our financial partners for IST needs.

Our partners are some of the founders of the IST, who also have the most competitive rates in the industry.

In summary,

by utilizing Google Ads, effective copywriting, and unique strategies like marketing the benefits of an IST, business brokers can establish a competitive advantage in their market and attract more clients. So what are you waiting for? Start implementing these tips today and see the results for yourself!

Read about how business brokers can establish a competitive advantage in their market.