4 Reasons why Google Business is important for Financial Planners

Introduction:

As a financial planner, it's important to make it easy for potential clients to find and contact you, especially when searching for financial planners in their local area.

One way to do this is by setting up a Google Business account.

With that said, here are 4 reasons every financial planner should use Google Business to increase traffic.

Google Business is a free service provided by Google that allows you to create a business listing on Google Maps and Google Search.

This means...

When someone searches for financial advisors in your area, your business will appear on the map and in the search results, along with important information like your business name, address, and phone number.

Here are a few reasons why setting up a Google Business account is important for financial advisors, especially when it comes to local searches:

1. Increased visibility

By setting up a Google Business account, you can increase your visibility on Google and make it easier for potential clients to find you. This is especially important for small businesses or solo financial advisors, as it allows you to compete with larger firms that might have a more established online presence.

2. Easy to update

Google Business allows you to easily update your business information, such as your business hours, contact information, and services offered. This is important because it ensures that potential clients have the most accurate and up-to-date information about your business.

3. Positive reviews

Google Business also allows customers to leave reviews of your business, which can help improve your online reputation and credibility. Positive reviews can help potential clients feel more confident in your services and increase the likelihood that they will contact you.

4. Local searches

Google Business is especially important for local searches, as it allows you to reach potential clients in your specific geographic area. When someone searches for "financial advisors near me," your business will appear in the search results, making it easier for potential clients to find and contact you.

Overall, setting up a Google Business account is an important step for financial advisors looking to increase their visibility and reach potential clients, especially when it comes to local searches. It's quick, easy, and free, and the benefits can be significant.

"Rank Higher" Google Business checklist:

Here is a quick checklist to get you up-to-date with Google Business..

• Add key words to your business name Example:

  Chris Jones Financial

  Chris Jones Financial | Financial & Estate Planning

• Add 5-10 images to your profile. Outside you office, headshots, meeting rooms, etc.

• Add key words to your business description. Financial planner, estate planning, wealth management, life insurance, annuities, etc.

• Have an updated and easy-to-find address.

• Get 10-15 ⭐⭐⭐⭐⭐ reviews: may differ depending on the area you live in. - This is usually enough to get you ranked top 5 in your area

• Add appropriate subcategories to your business with your main category being your most popular service/product

While it's certainly possible to set up a Google Business profile on your own, hiring an agency to do it for you can be a good idea for several reasons.

Expertise: An agency has the expertise and resources to create and optimize your Google Business profile effectively. A team of experienced professionals who are familiar with the latest best practices and can help you get the best results possible.

Time and hassle: Setting up a Google Business profile can be time-consuming, especially if you're new to the process. By hiring an agency, you can focus on running your financial advising business while leaving the Google Business setup to the experts.

Click Here to schedule an appointment with CommQuality, a digital marketing agency for financial planners with a primary focus in Google Business profiles and Google Search ads.

Secret Tip: Google ads

Google search ads are short, targeted advertisements that appear at the top of the search results page when someone searches for a specific keyword. These ads are a great way for financial advisors to attract new clients, as they allow you to reach people who are actively searching for financial advice and services.

If you'd like to see how you can use Google Ads to bring in more business, Click Here